About Us


Life is a rollercoaster. Distractions and obstacles are everywhere. There are no shortages of stressors, pulling and pushing each one of us. Take the first step, commit, and then follow it by another and another.... that is forward progress towards your goals.  The fitness journey is particularly important to our team and we understand the ups and downs with this you experience every day. 

Body Fuse was founded by Joe Eckstrom 2013, an industry expert with over 20+ years’ experience within the franchise and health and fitness industry. Joe founded the Body Fuse line to be offered exclusively in Nutrition Zone stores throughout California, Texas, Nebraska, Ohio, Kansas, North Carolina, Colorado and North Dakota.  The success and brand loyalty fostered in the stores motivated the team to offer the products worldwide. 

The Body Fuse mission is to bring the highest quality, most innovative and effective sports nutrition to market.  This started with Joe with his mission for quality and effectiveness from day one.  He partnered with the FDA as an industry consultant to help the emerging sports nutrition market succeed, ethically, safely and effectively.  From the beginning, we've used proprietary blends in our formulations so we can point to actual clinical trials and be confident in the efficacy and compliance of our products.  The sports nutrition world is filled with fly-by-night companies trying to make a buck on the consumer.  The Body Fuse mission is to provide transparency in labeling and provide upon request all the information you need to feel comfortable consuming our products.

With a deep history in brick and mortar sports nutrition, Body Fuse products are scientifically formulated with you, your challenges, and your lifestyle in mind.  Whether you’re looking for added energy to get you through a tough workout; or you’re racing to get your kiddo to football practice on time; or you're concentrating on a big project deadline in the office; we’re here to help you make it to the finish line⁠—and hopefully still have something left in your tank.

We use our products. We recommend them to our friends and family.  Our supplements are products we are proud of, and we believe you will see that in the quality of ingredients, the taste, and most importantly, in the results.

Let us help you make it happen together.

Owner / CEO

The Body Fuse Team